Amy Wilkinson: The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs

The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs


Description

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.

city of Troy to the recent find of a Chinese emperor's long-lost grave. Kylie and Russ have more in common than they or anyone else would ever expect. They're both looking for a place to belong, and if they're able to let go of past mistakes and learn to trust again, they might just find what they need in Knights Bridgeand each other." Filled with information about Picasso and his art, this book offers readers a rare glimpse into Picasso s personal life and features more than sixty-five illustrations, including artworks by Picasso, photographs by Lee Miller, and specially commissioned drawings by contemporary children. How on earth did 'with bells on' come to express enthusiasm? Why is good health compared to a small stringed instrument? ('As fit as a fiddle.') And what do pickles have to do with quandaries? Let's not beat about the bush: despite the fact that we have all used these phrases at one time or another, and even enjoyed expressing them, they are in truth - when you take a moment to The Little Yellow Leaf ebook pdf consider them - completely senseless and utterly fantastical. We all know what somebody means when they use these phrases due to our common knowledge of them, but it wouldn't be surprising if, when asked to explain them, you found that the cat had got your tongue, or you simply clammed up! "Spilling the Beans on the Cat's Pyjamas" provides us with the meanings to these well-worn and much-loved phrases by putting these linguistic quirks in context, and explaining how and why they were first used. Absorbing, diverting and fascinating - as far as Christmas gifts go, "Spilling the Beans" really is the bee's knees!


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Author: Amy Wilkinson
Number of Pages: 240 pages
Published Date: 25 Feb 2016
Publisher: Simon & Schuster Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781471142543
Download Link: Click Here
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